NEW TECHNOLOGY: Volvo CE uses app software to market used equipment in Europe, the Middle East and Africa
Not so long ago, apps seemed to be aimed mainly at people downloading music or games. Now they cater for all needs and all markets, as Volvo CE’s new ‘Used Equipment’ app clearly demonstrates. Launched at the end of July and available in 25 languages, this latest app from Volvo CE gives customers instant and easy access via smart phones or tablets to all Volvo used equipment in the sales region for Europe, the Middle East and Africa (EMEA).
“This is just another way for us to focus on our customers and open a new communication channel with them,” explains Nick Rose, Volvo CE’s Director for Rental and Remarketing for EMEA.
“We know that more and more customers are searching for used equipment with mobile devices – up to 40% of searches are made in this way. And we also know that our customers are busy, hard-working people, often on the move, away from their offices and travelling between job sites.”
“This gives them the opportunity to look for used equipment instantly, wherever they are. The app is easy to use and can provide a solution to a particular problem they may face. Developing this application represented a new and exciting way for us to help them,” explains Rose.
Available for both Apple and Android smart phones and tablets, the app is free to download and gives details of used equipment as well as the dealer’s email and telephone contact details.
“We’re sure this will fundamentally change the way in which customers search for and purchase used equipment,” says Rose, who has been working in the construction equipment industry all over the world for 40 years.
“You find the machine you are interested in then just hit a call button and straight away you’re in direct contact with the dealer. It also means you have access to other offers, such as finance, customer support agreements, parts or even warranties, if required.”
There is also a ‘Volvo Approved Used’ search function, for machines up to five years old or those that have been operated for up to 8,000 hours and been fully inspected and, where necessary, refurbished before being awarded a special warranty. The app has been given the thumbs-up by a number of customers, including UK contractor Gareth Rees of Gareth Rees Plant in Swansea, South Wales, who is constantly on the move between sites in South Wales and England.
“I buy a number of new and used Volvo machines for my contracting business,” explains Rees. “I find the app particularly useful to search for used equipment whilst on the go – it is quick, simple and easy to find machines for my business.”
ON THE BUTTON
The service was launched after close consultation with both dealers and customers who regularly use Volvo CE’s public website to buy used machines to strengthen their businesses. The website (www.volvoce.com/used) is already providing Volvo CE with statistics on how many customers use it, how many machine details are viewed and how many purchases are made. According to Rose, the new app has already increased this traffic.
“The impact has been immediate,” he says. “Our dealers have been hugely enthusiastic. As I speak to you, I can see from my phone that there are 1,741 used machines available in the region, ranging from compact machines to a 40-tonne articulated hauler. Business does not get much bigger than that.
“This service is customer-focused, it is user-friendly, it provides an immediate solution and we will continue to improve it as we get customer feedback and reviews.”